Our Story
Vista means ‘A Pleasant View’. It also happens to be the place that Vista Bean calls home. Our mission is to use coffee as means to change how communities express their love for coffee, while investing in the relational aspect beyond the beans! How can something as simple as a cup of coffee impact and change lives?
How Vista Bean started.
We started with a vision of hope and a simple mission... Love Coffee. Love People More.
We want to bring more hope into the world, particularly to those that need it most. We can accomplish this by packaging more purpose and value into something as simple as a cup of coffee. We encourage the coffee community to think about who they can impact through their consumption decisions. At Vista Bean we are committed to instilling a greater focus on social capital (people), and mission (loving them), over traditional financial metrics that might define success. Our primary objective is connecting People to Purpose, one cup at a time!
“We seek to see the people and their needs, beyond the coffee .”
Jenga Coffee
Jenga Coffee works on the ground with coffee farmers in the Rwenzori Region of Uganda and is an important partner to Vista Bean. These small micro-lot coffee farms are owned and self governed by local growers through a cooperative called ‘Busongora North Coffee Farmers Cooperative’.
Meet the Team
Ryan & Ali Ash
VISTA BEAN FOUNDERS
Ryan and Ali grew up in a small farming community north of Seattle, WA in the Pacific Northwest. Over the past 20+ years of marriage, they have lived in different cities along the West Coast and are incredibly grateful to have landed in North County, San Diego. For the past 10 years Vista, CA has become home to Ryan, Ali, and their three boys. Their passion to connect people with purpose and to pour into current and future generations — bringing empowerment, transformation, joy and hope — is a big part of Vista Bean’s mission. This same passion is embodied within their family values. Prioritizing relationship is vital to sustain healthy connections, which is why their partnership with Jenga Coffee and friendships with the farmers, matter greatly. They'd love to get to know you too, contact them to get together for a cup of coffee!
Prince & Heidi Sabena
JENGA COFFEE FOUNDERS
Prince is a Rwandan national who grew up in Uganda, whereas Heidi is an American who grew up in Michigan. Their love and passion for people in Uganda is what brought them together and have now been married for 8 years. They live in the capital city, Kampala with their three girls. Nine years ago they got involved with a community in the Ruwenzori mountains out of their desire to empower and transform lives. It’s this passion that gave birth to Jenga Coffee. Jenga Coffee is a social enterprise that collaborates with small scale farmers in Uganda to produce high quality arabica coffee. Jenga Coffee’s mission is to transform the lives of the people of Ruwenzori through education, collaboration and coffee value addition. It’s this shared love for people and coffee that makes Jenga Coffee and Vista Bean the right fit for each other.